Develop an app for mobile devices (smart phones, tablets, netbooks etc.) that facilitates shopping in several ways. The app has the following features:
- Maps for each store that allows shoppers to search for the location of items down to the exact shelf.
- Use of QR codes (or other indoor location identifier) to identify each shop in a branch.
- Offers can be displayed directly on a user's device.
Additional points
This is not confined to shops but can be used for shopping malls as well. It can even extend to other facilities such as available parking etc. Proximity devices may be employed to enable devices only search for information on that store e.g. by taking into account the base station identity etc. This information may be integrated with other location-based services (e.g. Foursquare, Google Maps etc.) to extend location information to within building. This tool may also be applied to institutions such as universities (for freshmen to find their way around), hospitals (to get to your appointment with a specialist, visit a friend etc.). The bottom line being that one is able to navigate within buildings seamlessly using a single app. All that will be required is to download the map for the building (that anyone can view at the entrance to a building, anyway) and they will be able to locate what they are looking for.
Thoughts
- While the ability to search and identify the exact locations of items will potentially reduced the time it takes to shop there are other benefits: (i) shoppers can spend more time learning about items they are interested in once they have found what they are looking for; (ii) shoppers have many more items open to them via search.
- Targeted adverts may maximise return on investment since they get shoppers just when they are about to shop.
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